A look into the product placement in Mr. Mom. For this episode I’m going to do something a little different and talk specifically about one man, Robert Kovoloff. His name doesn’t appear in the credits for Mr Mom, nor does it appear in almost any of the hundreds of films that he was involved with. In fact his IMDB page lists seven films. Robert Kovoloff worked in promotions, or Product placement and Mr. Mom was a movie made at the height of Kolovoff’s success and may have included more successful product placements than any other film under his influence.
Mr. Mom is available from Shout Factory and probably a bunch of other places.
NOTE: This is a revised version of an earlier version. If you’re one of the rare few who listened to the original version, skip ahead to 13:00 to hear the revised material.
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